How to Inspire the Next Generation of Environmental Leaders
About the Author
Penny is an environmental scientist turned entrepreneur and author with over ten years of experience as an environmental writer, editor, and publisher. She has made article contributions in Entrepreneur, Authority Magazine, and Thrive Global.
Penny founded Green Kid Crafts in 2010, a children's media company that provides convenient and eco-friendly STEAM activities. She is also the founder of Green Planet Media and host of This Green Planet Podcast.
How to Inspire the Next Generation of Environmental Leaders contains inspiration and advice from more than 20 of the most accomplished leaders breaking glass ceilings in corporate sustainability. From tech wizards to CEOs to artists to educators, the business leaders in this book are shining examples of what the next generation of environmental pioneers can do if they work hard, support one another, and follow their passion to protect the planet.
Former CEO of Herman Miller, Brian Walker, said, "Being a for-profit creates opportunities for doing great good. And financial success as a for-profit with a social conscience carries greater credibility with your peers, potentially influencing the actions of other businesses." Today, more than 90% of CEOs say that sustainability is fundamental for success. Sustainability involves three major aspects — environmental, economic, and social — each of which must be taken into consideration for a true sustainably strategy. Visibility is one of the most powerful tools we have in inspiring people to create meaningful change. How to Inspire the Next Generation of Environmental Leaders provides motivating and relatable examples of companies breaking glass ceilings in sustainability and corporate responsibility, so that any business leader, anywhere, can open a page and see themselves reflected.